On the highway of the Internet a great Domain Name is an electronic billboard, a very short classified ad, and a brief business card all in one.
     Though they are small, Domain Names continue to take an ever larger role in today's advertising and are actually advertising's nanotechnology or 'Ad Nano'.

     With many web sites on the same subjects with similar merchandise or content the advertising merits of domain names draw attention to specific sites and unique information.
      Not only an advertising and marketing tool for business, Domain Names are more and can be almost whatever you want them to be for nearly any purpose imaginable. One Internet Domain Name address allows the creation of an infinite number of Sub Domains and eMail addresses.
      A personal Domain Name is a ‘doorway to the future’ and shows you are thinking.
      Domain Names are Internet addresses that never change no matter where the person or business they belong to may go.
      On today’s Internet a Domain Name connects its site to anyone, anywhere, in the world.

What exactly is a Domain Name?
A way to identify and connect to a unique Internet address.

A Domain Name is the key part of a uniform resource locator (URL). Examples would be: www.DomainName.com and www.AdNano.com . A URL is the address of a set of information on the World Wide Web. This information can be the Web Presence for, a large corporation, an individual’s resume, a town or city, a shoe store, a private site for the family, or anything imaginable.
      Starting in the early 1960s the U.S Government funded research to develop the technology of electronic communications networks. The early networks connected government, university, and research facilities. Into the 1970s this network grew and the methods to handle the transfer of "packets" of data were standardized into Internet Protocols.
      During the 1980s a system to handle the quickly increasing number of unique addresses on the Internet was developed. Each address with it’s own unique Internet Protocol (IP) number could now be indexed and addressed by a system called the Domain Name System (DNS). Names and phrases are more easily recognized and remembered than strings of letters and numbers, and the DNS (domain name system) connects these useful names with their dull, awkward IP (Internet Protocol) addresses.
      At first one organization handled the registration of Domain Names and a percentage of fees charged was returned to a fund to support and promote the Internet. In the 1990s, as the commercial value of the Internet became widely applied and the number of registered names increased, the Internet became essentially self supporting. No longer was a large portion of the registration fee needed to maintain the Internet. Various practical reasons of scale led to the introduction of competition in the registration process, and today there are many Registrars of Domain Names all over the globe.
      These Registrars provide a service much akin to the registration of automobile license plates. An identifying domain name no-one else has is registered in one year increments and can be kept as long as the registration is renewed. The registrar enters your new Domain Name into the Domain Name System (DNS) so that someone, anywhere, can connect to the Internet Protocol (IP) address where your particular set of information is stored, and the packets of data then exchanged can be quickly routed to their destinations.
      While your data can be stored on your own computer and accessed directly by users on the Internet, most Domain Names are set up to point to IP addresses of computers called web servers which are connected to the Internet in such ways as to handle huge amounts of data at tremendous speeds. There are Hosting Companies with web servers which will host small web sites with minimal needs for less than $15.00 per year. Large busy sites with more complex and critical needs pay more, however competition has continually lowered the price of hosting to a level where other compelling factors in the marketplace overshadow the costs of maintaining a web presence.

     A Domain Name gets a chance to make a first impression.

       Advertising and Domain Names have much in common. Domain Names at their best are memorable and compelling, and at the same time are subliminal ads.
Domain Names are advertising's Nanotechnology, or AdNano.
      In ad terms a Domain Name is a ‘hook’, to appeal to some interest or belief of the viewer to induce them to investigate further. If possible a Domain Name should convey information about a site's purpose. Information such as what’s good about a product, and unique aspects of the site, the company, or the product are ideal starting points for developing a Domain Name. It is very good if a Domain Name includes or can directly relate to keywords which describe your site. A Domain Name that relates important basic information about a site's content, and that is funny, clever, or in some way easily remembered is a superior name.
      While highly memorable names can be effective at longer lengths, the ideal Domain Name is as short as possible. Typing in a long phrase may discourage potential visitors to a site. One typing error made while entering a Domain Name of any length will prevent a site from being found. Shorter names are less to remember, and also take up less space in print ads. Names that are easy to spell, easy to say and make sense when related to their site are apt to be effective Domain Names.
      While a site's content, appearance, and ease of use are important factors affecting repeat visits, the most significant factor is often a memorable Domain Name. In a sea of similar sites, the recognition of a memorable Domain Name secures a superior number of repeat visits.

      The uses of Domain Names have become so widespread and their benefit and utility is so multifaceted and diverse that any person, company, municipality, organization, or group can find at least one compelling reason to have a Domain Name.

      A Domain Name allows the establishment of a presence on the Internet and a permanent World Address.
      Domain Names are distilled advertising and in the latest technological terms are, Ad Nano, advertising's nanotechnology. A well constructed Domain Name conveys much information in as short a space as possible and also is the address of where to find more about that information.
      Several targeted Domain Names can be pointed to various parts of a web site, and thus bring many diverse interests to the appropriate pages of the site.
      A Domain Name is portable and universal. A site's files can be moved from one hosting ‘server’ to a different host’s server and the Domain Name will still connect with the data from anywhere in the world.
      Domain Names can connect to private sites. There’s no need to tell anyone other than the family or those in the group about a Domain Name. To exclude those who 'guess' your name by chance, a password can be required to enter a site.
      Each Domain Name is unique and is the property of those who have registered it. Names can be very valuable. Business.com and Altavista.com each sold for millions of dollars.
      With your own Domain Name you have a stage, a gallery, an arena to display your talent. Your portfolio, resume, or hobby can have a unique descriptive address on the web.
      Owning a Domain Name does not require you to have a web site. You can register your Domain Name any time and start using it when you are ready.
      A Domain Name can just be used to enable a special eMail address.

      Generally, unless the use of a domain name infringes on the rights of someone else who can show prior use or interest through copyright or trademark, once you register a Domain Name it is yours, you own it.

The time to get a Domain Name is now.

      The longer one waits to register a Domain Name the more likely someone else will have thought of it and it will be taken.

What are some ways to find a good name?

      As soon as a catchy name or phrase to identify your domain pops into your mind you should write it down. Examine the name closely, being as callous, skeptical, and ignorant as others may be when they see the name for the first time. The next step is to check if it is available and what other names exist which are close to the same or are misspellings of your potential Domain Name. Checking to see if there could be any conflict with holders of an existing trademark or copyright is advised. Ask close friends their opinion of a name before you purchase it. Others will have different perspectives and may see some problem overlooked due to your enthusiasm. Other than your own brain, sources of winning Domain Names are the many Domain Name resellers who list clever, memorable names which they have registered and offer for the right person to put to good use. When looking for a name for your site, browse through the lists of names at resellers for that special name and ideas that have eluded your thoughts.
      When marketing strategies and name configuration ideas appear, remember that the key is memorability.
  

      Versatile Digital has formulated many Domain Names for use in Internet advertising and is adept at creating Ad Nano (domain names) for specific purposes. A browse through the domain names offered on our two domain sites may turn up just what you are looking for, and if nothing else will offer new perspectives for your search.
      Our DotCrucible.com site offers names created primarily for business and advertising. With the 'real time search' feature on the DotCrucible site you may test a new Domain Name you have thought of for availability, register it at a bargain price from a most agreeable registrar (registrars have different terms and conditions), and find out who owns an existing Domain Name.
      At DomainPizza.com names for a myriad uses are offered 'pizza priced' by their size. Both sites have handy, continually developing resource pages.
      We hope we can be of further assistance in the development and marketing of
your     Internet Ad Venture.